ABOUT

We are a team of senior advertising specialists working in a collaborative and creative environment, unencumbered by the internal mechanics of traditional agencies. Our focus is on the work. Experience, passion and energy drive us to create innovative solutions for our clients.

Our services include: brand development; strategic planning; marketing planning; research stewardship; account management; and creative concept development, design and production.

We focus on all media channels, including broadcast and video, print, digital marketing, and social media.

OUR WORK

LIQUOR CONTROL
BOARD OF ONTARIO

Move over grandma, this ain't your rosé! As you can see at a glance, it's a beverage with a cool and contemporary flair for younger discriminating palettes. 'Think Pink' launched in late spring 2011, and was showcased in the brochure you see here, which was distributed in LCBO stores and in newspapers. It was also supported by high profile outdoor posters.

ONTARIO HERITAGE TRUST

Let's be honest... heritage is a rather dry subject. Wrong, wrong, really wrong. Ontario's heritage is full of fascinating stories that astonish, entertain, and in some cases, make you weep. In our consumer branding solution for OHT, we pull back the curtains, and share the stories behind the story. 'Bringing Our Story to Life' is a new marketing platform that engages while it informs.

CANCER CARE CANADA

This youth program is focused on helping kick-start smoking cessation, specifically targeted to a high incidence group: young retail workers. The 'Kick But' creative solution was a reach-out to this ethnically diverse group. Research proved that the 'no stigma, no preach' approach, with its 'cool' attitude, was bang on target.

COMMONWEALTH
GAMES CANADA

As an active sponsor of the games, we know the importance of supporting elite athletes in pursuit of achieving their best. The portfolio for CGC includes creative for the 'Dream It in Delhi' program for 2010. The dream lives on!

THE BAY

What can you do for the world's older retailer that hasn't been done before? Thumbs up! This simple but strong creative leveraged the famous 'Red Mittens' to thank our Canadian Olympians for their fantastic showing in Vancouver.

HOME OUTFITTERS

This isn't your typical 'Back to School' store, but you wouldn't know it from this promotion. The client supported the notion of a 'branded' BTS campaign. Cheap and cheerful gets the customer every time! 'back2dorm' was just that, a fun, simple print promotion of great products at great prices.

ONTARIO SAVINGS BONDS

Research seals it! Ontarians have great pride in their province. This 'emotional glue' is the key to the creative insight for Ontario Savings Bonds. Creative solutions were geared to travel across a highly integrated media mix, including print, brochures, DM, outdoor, electronic boards, online, bus boards, radio and TV.

ONTARIO TOURISM MARKETING PARTNERSHIP

Selling Ontario to Ontarians is something we've proudly done for more than 15 years. It's been very rewarding creating and directing multiple publications that saw a creative shift from information-based communications to inspiration-based travel guides and magalogues.

TVONTARIO

When TV is in your name, but you are so much more than television, what to do? That's the challenge TVOntario faced. This mass impact section was an attention getter by design. It launched the new educational position for TVOntario, 'It's All About Learning,' and showcased important detail about their three educational pillars: TVO, TFO and the ILC (Independent Learning Centre). So please, adjust your mind set!

CANADIAN MUSEUM
OF CIVILIZATION

Graphic historical artifacts married to quirky and contemporary copy fuelled creative solutions for the 'Vikings' exhibit. The print campaign received a CMA RSVP award. Better yet? A healthy increase in footsteps and a huge lift in gift shop sales. The work spanned advertising, collateral and themed merchandise.

OUR VALUES

MEET US

CYNDY CARRUTHERS

Strategic Partner

mail\ cyndy.carruthers@mindfulcreative.ca

phone 416.566.0881

KELLY KINSMAN

Creative Partner

mail\ kelly.kinsman@mindfulcreative.ca

phone 416.464.5967